YouTube is changing its rules regarding obscenity so that producers can make money from videos that contain profanity as long as it stays within the first seven seconds of the video.
YouTube modified its rules in November 2022, potentially disqualifying producers from any ad revenue if they used obscenity within the first 8 to 15 seconds of their video.
In March 2023, after considerable opposition, the business updated its rules and regulations yet again to make room for limited ad revenue for these videos. The videos were allowed to be uploaded as long as they don’t incorporate a lot of swearing.
The head of monetization of YouTube, Conor Kavanagh, announced the most recent modifications late on Tuesday in a video. He explained that the changes from two years ago were designed to bring YouTube videos into compliance with broadcast standards.
He said:
“We introduced this guideline to align with broadcast standards; advertisers expected ads on YouTube to have a distance between profanity and the ad that just served. Those expectations have changed, and advertisers already have the ability to target content to their desired level of profanity”.
He pointed out that the revenue of videos may be hindered if the authors use strong or moderate profanity in the title or thumbnail.
