Without a doubt, Apple will introduce its upcoming iPhone 18 Pro, the iPhone 18 Pro Max models in September. It appears that three phones will be released this autumn: the iPhone 18 Pro, the iPhone 18 Pro Max and what may be known as the iPhone Ultra, the company’s first folding phone. But just when?
With the exception of unexpected announcements like the most recent AirPods Max 2, Apple is a creature of habit, and its largest event of the year takes place in September.
The iPhone, the Apple Watch, and occasionally another device like AirPods are all included in Apple’s annual keynote address. It usually occurs on a Tuesday or Wednesday in the first half of September. Additionally, September 11th is never the date of the keynote.
Two sets of dates are up for grabs this year: Tuesday, September 8 or Wednesday, September 9, or Tuesday, September 15 or Wednesday, September 16. The first Monday in September, the day after Labour Day, is not Apple’s keynote. Tuesday, September 8 is not an option this year since Labour Day is on Monday, September 7.
Although that date fell on a Monday in 2024 and a Tuesday in 2025, if Apple choose Wednesday, September 9, it will be precisely the same day as in the previous two years. Alternatively, as in 2024, the keynote could be moved to Monday of the next week. That would be September 14, Monday. I will boldly announce that the keynote will take place on Wednesday, September 9.
When it comes to onsale dates, Apple is most reliable; for the flagship iPhone, it is always the Friday of the week after the presentation. This suggests that either Friday, September 18 or Friday, September 25 will be the date of release.
But according to past dates, its most likely going to be the first of the two, but don’t be surprised if the iPhone Ultra is also launched alongside the other two models but goes on sale a week or two later due to the difficulties involved in producing a foldable screen.
