Ticketmaster has rolled out Ignite Venue Apps in the UK, a new platform to power the entire live event experience for venues and fans, from ticket purchase and entry to in-venue engagement.
The platform is now live at Utilita Arena Sheffield, and Vaillant Live Derby is set to launch in the coming weeks. Both sites are operated by Legends Global.
Ignite Venue Apps offers fans a single, fully integrated app experience that merges ticketing, entrance and in-venue services. One platform gives fans the ability to purchase and access tickets, find out about the venue, get real-time updates, and utilize in-app messaging, upgrades, and food ordering.
The platform provides venues with better data insights into attendance and fan behavior in the venue and eliminates the need to develop and maintain stand-alone apps. This enables operators to gain better insight of how the events operate beyond ticket sales to improve operations and the fan experience.
Ticketmaster views the launch as the latest step in its expansion beyond ticketing into the entire event lifecycle to gain a deeper understanding of how fans engage before, during and after live events.
The UK implementation comes after Ignite was successfully deployed with partners including D.C. United and DHL Stormers Rugby in foreign markets like Australia, South Africa, and the United States. Later this year, more sites in the UK and Europe are anticipated to be revealed.
Sarah Slater, Managing Director, Ticketmaster UK, said:
“Ticketing has long moved on from being a single transaction – it’s now a continuous cycle, from understanding demand before a show is announced through to how fans engage on the day and beyond. Ignite connects that journey. Venues can now see who attended, how they experienced the event and what they engaged with – so they can make better decisions that will improve the fan experience.”
Catrin White, SVP Marketing at Legends Global Europe said:
“In live entertainment, the fan experience is paramount in everything that we do, and that experience starts from the moment a ticket is purchased. Teaming up with Ticketmaster’s Ignite will further enhance the fan’s experience, making it more seamless than ever. By harnessing Ignite, we now have a single, integrated platform that simplifies operations and improves reliability at scale.”
Dom Stokes, General Manager at Utilita Arena Sheffield, said:
“Managing entry, security and fan communications across multiple systems can create unnecessary complexity on event days. Now that we’re bringing on board The Ignite Venue App, we have a single, integrated platform that simplifies operations and improves reliability at scale. Utilita Arena Sheffield is a venue which proudly serves the city, and we are delighted to introduce fans to this new solution.”
Marcus Sheehan, General Manager at Vaillant Live Derby:
“As a newer venue, we’ve been able to innovate on our offering and operations from day one. The Ignite Venue App enables exactly that, delivering a fully integrated digital journey without the overheads of building and maintaining our own app. The result is we can deliver a modern, seamless experience for audiences in Derby from the outset.”
